FEATURED PROJECT

THE HUMAN EXPERIENCE

ART DIRECTION - CREATIVE DIRECTION - INTERACTIVE INSTALLATION XR

An immersive exhibition exploring what it means to be human, from the point of view of an alien.

EXHIBITED AT
Paralell Collective Gallery
Stockholm - Fall 2025
DURATION
2 Weeks
The Human Experience exhibition
ROLE
Art Director & Project Lead
TEAM
4 Creatives
TOOLS
  • Unity
  • Blender
  • Adobe Illustrator
OUTCOME
  • Exhibited by Parallel Collective Gallery
  • Hundreds of Visitors
  • Social Media Exposure

THE PROJECT

Visitors enter an extraterrestrial research laboratory where each room explores one of humanity's five senses. Through interaction, sound, physical computing and augmented reality, the exhibition encourages visitors to rediscover ordinary human experiences from an unfamiliar perspective.

As Art Director and Project Lead, I established the creative vision, built the world, designed key experiences, and led the team from concept to public exhibition.

CREATIVE CHALLENGE

Each team member entered the project with a different alien civilization and story.

Our challenge was to merge four unrelated universes into one cohesive world and create an experience that felt unified in narrative, visual language, and emotional intent.

We also had to integrate new technologies like AR, XR and physical computing in a meaningful. artistic way.

MY CONTRIBUTION

Creative Direction

Defined vision, visual language and identity.

Narrative Design

Connected four alien worlds into one cohesive universe.

Experience Design

Designed the journey and emotional pacing

Interaction Design

Designed AR experiences, physical interactions and visitor flow.

Audio Direction

Composed and directed the Dream Chamber experience.

Leadership

Aligned the team around one shared creative goal

THE STATIONS

Sight station
SIGHT

Observe the human world through their primary sense. A simulation of perception and attention.

Sound station
SOUND

Enter the Dream Chamber and experience a human dream through spatial soundscapes.

Taste station
TASTE

Sample, analyze and decode human cuisine with AR research notes and alien observations.

Touch station
TOUCH

Identify mysterious objects using only touch. A study of texture, shape and temperature.

Smell station
SMELL

Explore human memories and emotions triggered by invisible particles in the air.

EMOTION IN MOTION

Experiencing a moment is rarely done using only one of your senses. All five of them synergize to paint a full picture, which in turn awaken emotions.

Each color in the light installation represents a physical sense. Like your senses align to experience life's precious moments, the colors align and move together as one.

CREATING

THE HUMAN EXPERIENCE

VISION

Everything began with a single question: What actually makes us human? Rather than answering it directly, we wanted visitors to rediscover humanity by experiencing ordinary life from the perspective of an outsider.

Vision research notes

THE FIVE SENSES

The five senses became the foundation of the exhibition. Instead of explaining humanity through facts or history, we explored how humans perceive, remember and connect with the world through sight, sound, touch, taste and smell.

Five senses sketches

ALIEN LABORATORY

To make this perspective believable, we built a fictional extraterrestrial research facility. Visitors became researchers studying an extinct species, while every room, instruction panel and interaction reinforced the illusion that humans were being examined for the first time.

Alien laboratory installation

INTERACTION DESIGN

We wanted visitors to learn by doing, not by reading. Every station required participation, like watching, listening, touching, smelling or tasting -turning observation into a personal experience rather than passive consumption.

Interaction sketch
Interaction prototyping

TECHNOLOGY SELECTION

Each technology was chosen because it strengthened a specific sense or emotional moment. AR extended perception, physical computing created tactile feedback and spatial audio transformed listening into a dreamlike experience.

Technology setup

VISITOR JOURNEY

The exhibition was designed as a gradual emotional progression. Visitors moved from curiosity to playfulness, reflection and finally introspection, with each station building upon the previous one to create a cohesive narrative.

Visitors in the exhibition

EMOTIONAL REFLECTION

The goal wasn't to teach visitors about humans. It was to make them leave with a renewed appreciation for the beauty, contradictions and shared experiences that define us.

Light installation reflection
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